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Re: Lebowsky post# 44564

Tuesday, 10/06/2015 11:01:26 AM

Tuesday, October 06, 2015 11:01:26 AM

Post# of 75713
It's somewhat encouraging that these dolls haven't landed in Mexico yet. Clearly that's the international angle they are working on, but it seems just as important to me as landing another big box retailer. Wal-Mart has over 2300 locations (251 supercenters) in Mexico, and Puerto Rico already has them in seven stores w/ the US distribution deal. Wal-Mart's reach in Central and South America is spotty but impressive nonetheless, especially when you get to Brazil (WM is the country's third largest retailer). There's just too many inconsistent markets in the US to get a true read on the demand here in my opinion. Getting these in front of kids from diverse backgrounds outside the US is so vital.

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