I just hope Ken and James are not misleading IPRE shareholders with hype on Whiskers. Looking forward to seeing GREEN tomorrow and in the months to follow.
"We are excited that Imperia can take advantage of this enormous market, which targets the entire family as movie-goers, as opposed to the current 50% of the market, which is composed of 12-29 year olds who frequent 'PG' rated films," he added.
BEVERLY HILLS, Calif.--(BUSINESS WIRE)--May 3, 2006--Imperia Entertainment, Inc. (Pink Sheets:IPRE - News) announced today that it has acquired the majority interest in Muller Media, Inc. (Pink Sheets:MLMD - News), a film distribution company, and has recapitalized Muller with Whiskers, LLC, Imperia's subsidiary that owns "Whiskers," the family feature film in pre-production. Imperia will continue to hold its equity interest in "Whiskers" through its ownership of securities in Muller. According to a study made by the Dove Foundation of films made in the years 1989 through 2003, family films are 11 times more profitable than their R-rated counterparts. "The 'G' rating, which used to be considered a death knell for a film, now stands for Gold," said Kenneth Eade, company Chairman. "We are excited that Imperia can take advantage of this enormous market, which targets the entire family as movie-goers, as opposed to the current 50% of the market, which is composed of 12-29 year olds who frequent 'PG' rated films," he added. "Whiskers" is produced by Jordan Klein ("Flipper," "Jaws," "Cocoon") and follows the adventures of an intelligent sea lion and the family he befriends.
