Minerco Inc (MINE)

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Darin Ezra Named to Board of Directors Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company.
November 22, 2013
Darin Ezra joins V. Scott Vanis to make up the Board of Directors of Level 5 Beverage Company, Inc.(Now Athena Brands) and will take a leadership role in both the tactical and strategic direction of the Company.

Darin Ezra is a well-rounded, internationally experienced beverage executive with over 15 years of experience in the packaged consumer goods industry. He co-founded Power Brands Consulting, LLC (“Power Brands”) in 2006 and serves as its Chief Executive Officer. Power Brands has been party to the development of over 500 beverage brands highlighted by household beverage products such as:

* Diabolo – French Soda – www.drinkdiabolo.com
* Go Girl - Energy Drink – www.gogirlenergy.com
* Street King - Energy Shots – www.skenergyshots.com
* Neuro – Functional Beverages – www.drinkneuro.com
* Evolution Fresh – Premium Juices - www.evolutionfresh.com/en-us/

A more comprehensive list of Power Brands development portfolio is available at http://www.powerbrands.us/portfolio.htm.

More about Power Brands; http://en.wikipedia.org/wiki/Power_Brands.

Mr. Ezra started in the industry when he founded SunWorld International (“SunWorld”), a company that specialized in the import and distribution of top selling U.S. brands in Southern Africa including: Celestial Seasonings (the top selling herbal tea in the U.S. at the time), Ice Drops (breath fresheners) and Energy Now (the top selling energy tablet in the U.S. for many years). He later licensed then sold his SunWorld business to IS Distributors (distributors of Dial soap products in Southern Africa).

With the proceeds of the sale of SunWorld, Mr. Ezra moved his operations to the United States where he co-founded B-Brands, a beverage company focused on the then lucrative energy drink market. B-Brands morphed into a private label energy drink company and later to a company with a diverse portfolio of beverages and other consumer brands. Mr. Ezra sold his interests to the partnership prior to launching Go Girl energy drink, America’s first female oriented energy drink, in 2005. Go Girl was acquired by Norcal Beverage Company, one of the largest private contract beverage manufacturers in the country. Mr. Ezra maintains very close ties with Norcal today, and Go Girl has gone on to become a strong regional player in the energy drink space.

More details of Mr. Ezra’s experience are available at http://www.powerbrands.us/bios.htm.

V. Scott Vanis, Chairman of the Company stated: “The company is honored to welcome Mr. Ezra to the Level 5 team. He brings invaluable experience, unprecedented motivation, unparalleled entrepreneurial spirit and proven success to our Company. After working closely with Mr. Ezra and Power Brands over the past year, I believe our company is perfectly positioned with the right products and management team; we are set to achieve our very lofty goals. Mr. Ezra and I share the same vision of building a well diversified, highly profitable beverage Company.”
About Level 5 Beverage Company, Inc.
Level 5 is a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands including: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®. Our completed products are currently available in Southern California, Arizona and online from Amazon.com.
http://www.sec.gov/Archives/edgar/data/1451514/000135448813006722/mine_ex992.htm