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Re: None

Friday, 10/02/2015 5:23:28 PM

Friday, October 02, 2015 5:23:28 PM

Post# of 32016
Use the new label/clamp study results to gain Tier 2 insurance coverage.

Imagine you’ve seen a TV ad for Afrezza and you visit your doctor (before the above step is complete). Consider the following scenarios and how they would present barriers to prescriptions/renewals.

• What if your doctor hasn’t heard of Afrezza yet? There are many drugs and it takes time to learn.
• What if your doctor does some research and isn’t impressed by the FDA trial results? Will he/she prescribe?
• Suppose your doctor has heard of Afrezza. Suppose he prescribes! What happens if your insurance doesn’t cover it?
• What happens when the samples run out and it’s too expensive to continue

All of these scenarios can negatively affect your opinion on whether to continue/get started. If Sanofi is able to complete the 3rd step (above) before your first real impression (with the doctor) happens, the chances of success are much higher.

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