Meta Platforms Inc (META)

[MissionIR]

Facebook Becomes The 'Business Partner' Of SMBs With Pages Updates

http://dtn.fm/7FiFm

Summary

- Facebook is out with meaningful updates to Pages.

- I believe these updates do more than just make the SMB experience better. I believe theses updates will make the user experience better as well.

- Facebook is smart to cater to SMBs, as the TAM is much larger than that of enterprise and frankly it just makes more sense.

- Facebook should be able to drive positive outcomes for SMBs by becoming their primary hosting platform for "web" services - this is a good thing for the financials.

- Look for Facebook to leverage this momentum into greater Instagram ad capture as well as pass-through revenues for other ancillary services.

For complete SA article, click the link.