This was the concept, a brief five minute questionaire for the sales people at Best Buy to assist in building brand awareness.
Still 1st Draft, comments are welcome and Gold Leader had the idea, I just picked the ball up and here's where we are:
Marketing and Brand Awareness Survey
Subject – SLS International – File # 2222
Participants – Best Buy Retail Locations - Nationwide
All Surveys will be kept confidential and this information is for compiling purposes only
First a simple introduction by whomever it is conducting it, explain it will only take five minutes and it is part of a national research and development program for the Consumer Electronics Industry to assist new brands entering the US marketplace.
1) Before receipt of the new SLS Gold Series, were you aware of this brand? Y___ N___
2) Did you know that this Q Line Home Theater System was co-developed with Quincy Jones and this is the first audio product he has ever endorsed? Y___ N___
3) Were you also aware SLS is offered by Donald Trump Residential Properties as an upgraded whole house audio system? Y___ N___
4) Were you given a background of the advertising and promotion associated with Best Buys Exclusive on this brand? Y___ N___
5) Did you know the Q Line Gold was “featured” on this years Apprentice Finale? Y___ N___
6) Has anyone from the factory or it’s Representatives visited your particular location to explain the features and benefits of this new plannar ribbon technology Y___ N___
7) Have you received any inter-corporate information regarding these new SLS Gold Series Home Theater Systems? Y___ N___
8) Were you instructed or directed to install these systems on the end-caps of the Home Theatre isles? Y___ N___
9) Did you receive or are you aware of the Promotional Package that was sent to your location with Posters, POP and set-up instructions? Y___ N___
10) If so, has this been properly accomplished? Y___ N___
11) Is the SLS Q Line Gold set-up to working in conjunction with a video display and be the sound source for demonstration videos? Y___ N___
12) Have you personally experienced the sound stage and performance of the SLS Q Line Gold? Y___ N___
13) Can you hear and experience the difference the applied ribbon technology has on the final output of media through the speakers? Y___ N___
14) Do you believe this system provides a superior performance to other brands available at Best Buy? Y___ N___
15) In your opinion, is this Q Line Gold a super value @ $799.00? Y___ N___
16) How many Home Theater Systems do you sell at this location per week or per month? _______
17) Should you yourself be in the market for a Home Theater System, would you consider purchasing the SLS Q Line Gold? Y___ N___
18) Would you recommend this system to customers, family member and friends?
Y___ N___
Thank you for your time, cooperation and input, it was a pleasure speaking with you.
Good Luck and Good-Bye
