Amazon is simply one distribution channel folks. Anyone who attempt to throw a curve by saying it's not popular on Amazon simply doesn't or refuses to realize that Amazon will never be the main point of sales. The product going into Walgreens, bars, small chain stores and expanding through the States offers line of sight, impulse buying. Once popularity builds, online sales may increase. That they're selling at all, whether to shareholders or the public is a good enough sign that there is awareness out there. From appearances it looked as if it expanded nicely today if company tweets are accurate. I believe they are making good progress and worthy of a solid hold and look to see where they are come late year.
