PureCircle Ltd. (PCRTF)

[tykundegex]

Pure Circle has requested an upgrade from the London AIM to the LSE, as a result of their anticipated short-term profitability. A few analysts have upgraded their ratings on PURE.L.

However, a Swiss competitor is hot on their tails with a more scientific approach, and they just might capture more of the CSD (carbonated soft drink) market than Pure Circle expected to.

http://www.foodingredientsfirst.com/news/Cargill-Launches-Stevia-Based-Sweetener-With-Desirable-Taste.html

Furthermore, Coke's "Coke Life" doesn't use Pure's Stevia, but Cargill's... the company that partnered with Evolva for this new novel approach.

I have sold my position in PURE (held since ~ 1 GBP), and put some of it into Evolva Holding. They may be overpriced today, but their yeast-based platform has a lot of applications and over the long-term I think they may put a serious dent in PureCircle's ambitions to commercialize Stevia.