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Re: hedge_fun post# 10946

Monday, 09/28/2015 3:40:20 PM

Monday, September 28, 2015 3:40:20 PM

Post# of 81745
As Jeff's tweet says

5,000 cases of the newly designed Besado label bottles coming your way

.
But he never mentioned that they are filled. wink
Maybe they have a few bottles with Besado.
But i doubt most on twitter pics are Besado filled. Also doubt the existence of 5000 cases whose look differ from pic to pic.

Also funny thing is that the complete Metlife PR don't says anything about selling, buying, margins, revenues, profit ...
Instead it says

"The ISBG signage and ISBG-sponsored bars will continue to operate beyond the end of the football season," Freiberger added. "Concert goers will be able to enjoy our brands at the stadium bars. ISBG benefits by reaching a significant new audience."


If one make such a big deal one could expect ISBG would benefit by selling spirits and making revenues rather than from reaching a significant new audience.

But sky box is a must have ...