Kroger to launch new international foods brand Hemisfares
Posted By: News Deskon: September 14, 2015In: Industries, New products, Retail
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During an investors conference call, Rodney McMullen, CEO of American retailer Kroger, announced that the company is planning to launch a new brand later in September, called Hemisfares.
“Hemisfares brings only the best food finds from around the globe to our food curious customers for an amazing authentic eating experience,” McMullen explained. “It’s a guide tour of the best tastes on the earth.”
Each Hemisfares product will be curated from the source and imported directly to Kroger’s stores across the country.
“The whole idea of Hemisfares is to allow our customers to take a journey of food experience around the globe without having to leave home,” CFO Mike Schlotman reiterated on the call. “Some of this product, it’s the first time that anybody’s gone through the trouble of importing the product with some of the items in into the US that we have.”
McMullen said no other brand is similar to what Kroger plans to create and he expects it to appeal to millennials, foodies and many other subsets of the Cincinnati-based grocer’s customers.
“We find customers are increasingly becoming foodies,” McMullen said. “And it’s really trying to figure out how do you find great products that will satisfy that foodie need experience they want in a way that is actually a very affordable price.”
McMullen said similar food purchased at a restaurant would cost four to five times what it will cost Kroger to provide it and products from the brand that he has tried so far include pasta, olive oil and Balsamic vinaigrette.
