Firma Holdings Corp. (FRMA)

[mudpuppy]

HEMISFARES is a great example of what makes our Corporate Brands unique .....

http://seekingalpha.com/article/3505286-the-krogers-kr-ceo-rodney-mcmullen-on-q2-2015-results-earnings-call-transcript?page=2


Our multi-tiered Corporate Brands portfolio has always been a powerful differentiator for Kroger. Simple Truth continues to see explosive growth. Private selection remains a vibrant billion dollar brand that is growing in the double digits and developing unique offerings in many categories. I'm pleased to share with you that later this month we will launch an entirely new brand called HEMISFARES. HEMISFARES brings only the best food finds from around the globe to our food curious customers for an amazing authentic eating experience. It's a guide tour of the best tastes on the earth.

Imagine landing in a country known for its incredible food and experiencing the finest examples of its region's most famous and delectable eats. Every HEMISFARES product is curated from the source and imported directly to our stores. The most exciting part is that no one else has a brand like this. HEMISFARES is a great example of what makes our Corporate Brands unique and we think will appeal to millennials, foodies and ultimately all cuts of our customers. And by the way I've tried a lot of the products and its outstanding. It's not just great and I think you're going to love it when you get a chance to try it.