Advanced Micro Devices Inc (AMD)

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Blauboad, Re: The all in-house approach that Intel is going after with Centrino and Itanium is bad for consumers and alienates the very same companies that AMD is schmoozing.

That's one side of the coin. The other is that controlling all the pieces of the platform allows Intel to create a much higher quality end product. If the processor, chipset, and wireless solution in Centrino are better than what someone can find by putting their own hardware together, then it is a value added to the end user, and thus deserves a premium. Although, on Centrino, Intel is admittedly behind in the wireless standards, at least until they support 802.11g.