It's pretty simple Geez, Pulse is not profitable yet and has over promised and under performed ... its that simple. If they did not
over estimate or did not exaggerate in their forward reports, I feel the stock price would be much higher at this point.
If they would have been realistic from the beginning, I feel investors would have been more positive about the progress that they have made. Quite a few retailers make the purchase decisions annually now, where as before, it was quarterly, so I believe Pulse over estimated the speed in which they could grow. Just my take.