New Scientist Jobs
Associate Director, Medi 4736
Employer AstraZeneca US
Location USA
Posted Sep 15, 2015
Closes Oct 13, 2015
Ref 15-ADIMMUNO
Result Type Jobs
Discipline Operations, Marketing
Position Type Permanent
Hours Full Time
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Role Description:
The Brand Strategy Associate Director, Medi-4736 will be accountable for leading the definition, design, execution and measurement of US brand strategy across both HCP & Patient segments for Medi-4736, AZ's first biologics launch in oncology. The role will require strong collaboration across brand and portfolio peers within the Lung Cancer Franchise team as well as Sales, Commercial Operations, Managed Markets, Diagnostics, and Alliance and Advocacy teams in order to deliver an integrated product launch plan. This position will report directly into the Brand Strategy Director, I-O Portfolio.
This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology and other Specialty Care businesses as well as the US Commercial Center for multiple Therapeutic Areas of our Global Product and Portfolio Strategy businesses.
Major Responsibilities:
* Responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, sales integration, and ROI analysis
* Partners with the Brand Insight Director on the planning of all insight work (primary and secondary research, database management, ROI measurements, etc.)
* Works closely with portfolio marketing team to ensure successful implementation of Medi-4736 product strategy and achievement of channel goals
* Primary daily lead with sales teams to monitor performance, ensure message pull through and uncover opportunities and issues in execution.
* Partners with Managed Markets to produce a value story and pricing model.
* Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance
* Participates in development of training for field/customer service personnel on brand information
* Lead partnership efforts with Global Brand Team to share learning's, initiatives and also incorporate insights from other marketing companies and global initiatives
Requirements
THIS REQ IS FOR FUTURE OPENINGS ONLY
Minimum Requirements:
Bachelor's Degree in relevant field
7 years of pharmaceutical or Healthcare; preferrably related experience
3 years Brand Management experience
Experience in working collaboratively, thinking strategically, complex project management
Experience developing a strategy and executing on that strategy
Preferred Requirements:
MBA in relevant field
Experience in other commercial roles such as Managed Markets, Market Research, and Sales
Pharmaceuticals launch experience
Oncology and/or specialty care biologics experience
