TIA ...........
I very much agree :) NeoMedia would be fools not to first 'officially' launch PaperClick on an International level. This will give the company great R&D as to how quickly the technology is adopted by marketers and consumers alike. Europe, Asia, and Japan can be there test markets for PaperClick. And the best part is, NeoMedia doesn't have to be doing anything here in North America at this time to generate revenues. Those will roll in from our wonderful acquisitions.
What a smart strategic business desicion by NEOM ... Simply brilliant. Had NeoMedia only focused all of their attention on perfecting their PaperClick technology for it's offical launch here in North America, some other Mobile Marketing company could have come along and scooped up 12snap, Gavitec, ect ... Then what would we have done? We would have all been SOL. Kind of scary to think about!
As you mentioned, text messaging and SMS is what's HOT here in the US. Simply look at the 64 million votes that were cast for this year's American idol finale. As impressive as that number is, we still have a long way to go. Internationally, that is OLD technology. One only needs to look to Japan and Europe to see that the future of Mobile Marketing is bright ... VERY BRIGHT!
Imagine for a second if you will, a NeoMedia mobile coupon campaign at every Starbucks here in the US ... While at the same time NeoMedia is running similar campaigns with McDonalds, Taco Bell, ect ... Do you see how HUGE this will be?!?
Officially launching PaperClick 3rd quarter of 2007 is definitely a fair estimate. It will be interesting to see how rapidly Mobile Marketing begins making waves here in North America .....
..... And I think we can already begin seeing those first ripples starting to form!
Sean :)
