Viratech Corp. (VIRA)

[moneybound24]

Dont forget the 4-6m revenue for mobile content...

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--May 24, 2006--Imperia Entertainment, Inc. (Pink Sheets:IPRE - News) announced today that President James Hergott has procured a distribution deal with mobile content provider ROK Entertainment Group US (http://www.rokcorp.com/; http://www.rokent.com/). The deal calls for Imperia Entertainment to provide content to a potential 225 million mobile users around the world. As part of the deal, Imperia Entertainment will be one of approximately 25 content providers who will provide content to ROK Group US that could be utilized on several potential phone models available through Cingular wireless and T-Mobile plans in the US. The ROK US service will be launched July/Aug of this year. Additionally, Imperia Entertainment will provide content to ROK UK, which is already in operation, and ROK China, which has access to an additional 200 million potential mobile phone users in China.
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Imperia Entertainment will provide its award winning "Autograph" series for streaming starting July/Aug of this year. The streaming of "Autograph" will be available through standard subscription, premium subscription and an on demand format. Consumers will be able to stream content directly onto their phone if they have certain models of phones available through Cingular wireless and T-Mobile carriers in the US. Imperia Entertainment will also provide its "Autograph" series and several of its current projects and movies through a ROK media store. Content can be downloaded from the media store directly onto memory cards within the cell phone. In this situation consumers will be able to download entire movies, as well as possible movie extras. This service will be available in the US starting Aug/Sept of this year and is already available in the UK.

Imperia Entertainment will charge approximately $9.99 to download an entire movie, with extras costing in the neighborhood of 99 cents. Streaming of content will cost subscribers approximately 99 cents to $1.49 a month. Premium streaming downloads will cost approximately $3.99 - $5.99 per purchase. In a profit sharing agreement, both parties will split sales in approximately 60/40 deals, with the larger portion going to Imperia Entertainment. ROK will be covering all related technical and promotion costs. The deal is non-exclusive, leaving Imperia Entertainment free to procure deals with additional mobile content providers and other distributors.

Imperia also has the option of providing content to all three available regions (UK, USA and China) or limiting each project to only select particular regions, depending on what is best for each individual project. Mr. Hergott comments: "As technology improves and information is delivered at increasing rates of speed, Imperia Entertainment wishes to be at the forefront of an on-demand society where people can see what they want, when they want, and where they want." Depending on which movies are provided as part of the deal, the deal is estimated to be worth $4-$6 million in additional revenue for Imperia Entertainment.