Thanks for that; but any 'knowledge' I have, has often come by learning 'the hard way'. But - it sticks better!
Well...$APP was already heavy-laden in the debt. dept. - and recently took on more 'credit'. They do have a fight w/ Dove on-going (that we haven't learned much more about), and are in the middle of trying to shift their 'image'.
No one can tell the future; and they aren't yet 'close enough' to make heads-or-tails of it all. And one should just...never 'underestimate' "anyone". They could emerge...with an entirely 'new' *FRESH* take on the industry!
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