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Wednesday, 09/09/2015 3:35:25 PM

Wednesday, September 09, 2015 3:35:25 PM

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Instagram's 2020 Revenue Seen Topping $5B -- Market Talk

Last update: 09/09/2015 2:43:41 pm


14:43 EDT - Instagram could draw $5.8B in revenue by 2020, dwarfing the $1B that Facebook (FB) paid for photo-sharing app in 2012, says Cowen. It notes there is high demand for Instagram ads--especially from e-commerce, travel, entertainment and retail companies. Instagram opened its ad platform in June and has grown quickly on the back of Facebook's ad tools. Today, it expanded its self-serve ad platform to all advertisers and introduced a 30-second video-ad format. Cowen estimates Instagram will draw $700M in revenue this year. (deepa.seetharaman@wsj.com; @dseetharaman)

(END) Dow Jones Newswires

September 09, 2015 14:43 ET (18:43 GMT)

Copyright (c) 2015 Dow Jones & Company, Inc.

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