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jimmybob

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jimmybob

Re: None

Sunday, 09/06/2015 11:56:01 AM

Sunday, September 06, 2015 11:56:01 AM

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SG&A expenses in Q2 were RMB3.9b, an increase of 81% year on year. The increase was primarily due to an increase in promotional spend for O2O. To support our O2O initiatives, we expect SG&A to ramp up significantly in the second half of the year, stepping up 80% to 90%, from the SG&A expense in the first half of 2015

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