High Performance Beverages Comp. (TBEV)

[eatyourlungs]

true, but on the other hand, since they were planning on selling by the case rather than individually the best by date may have been something stamped on the case rather than each bottle individually, since they aren't labeled for individual resale. in any case, they knew this wasn't going to happen by saturday, and it does not inspire much confidence that they withheld the information. if anything they should have released the info on friday so that athletes wouldn't be posting about a beverage that basically doesn't exist for the regular consumer. seems like they are missing an opportunity to sell more cases...by the time the product is available those that first saw the tweets or instagram photos and got excited about the product then couldn't order it through amazon will have likely forgotten about it or moved on to something else.