I disagree - the news is repeated on iHub so why spend money unnecessarily...
What about other message boards, if you post to iHub you have to post to them as well so $100 per post could become several hundred more.
The reality is that word does get out and what impact have they PRs had - none, nada, zero impact because some people want to hold the SP down.
As regards today's PR, it is important because if you remember an earlier release, IFCR was having to turn away business as they didn't have enough drivers - this increase now means that they won't be turning as much business away, generating more revenue.
One extra driver could mean 20 days of extra revenue per month and could equate to hundreds of thousands of dollars per year - do the maths, this increase could generate millions...