I have been digging since Friday's PR.. Scott really did throw us a bone, and knew someone would dig it up and shed light on the company.
I know some of you guys think that I have become negative, but I am only trying to keep things grounded. Believe me, I hope this thing runs just like you all do, but it is also important to understand where the company is financially and be able to express that without facing hostility, I am only here to help...
I have been thinking a lot about Athena Brands, and here are a few insights and thoughts...
* I especially like this statement under Goods and Services:
Aerated fruit juices; Aerated mineral waters; Carbonated waters; Coconut water; Drinking water with vitamins; Fruit drinks; Fruit flavoured carbonated drinks; Fruit juices; Fruit-based beverages; Vegetable drinks; Vegetable juices
This shows me that a company is really being built here. Also, sounds like a health conscious company too, one that I can really get behind. Don't get me wrong, VitaminFIZZ tastes awesome, but it is certainly not a health drink, its soda with no calories and vitamin enhanced.
The new Green Mustache line is though, and this is what most of the people I know are demanding now days, very healthy options. From the sound of that list, we are going to have even more healthful options on the market which will certainly help revenue and expand our name.
To me, Athena Brands Enhanced Refreshment sounds like they are building a company and a portfolio similar to White Wave Foods. Look at that companies stock price and success.
Is this all going to materialize, I have no idea, but if it does it really could be the investment of a lifetime. I am getting the feeling that Minerco has found a way to get the money to further operations. (Speculation)
* I am not saying that this website is great, but it is certainly better than any of the other Minerco affiliated ones. Lets hope the Minerco Umbrella's websites get a make over, and help clean up their online presence. It is going to look really good once they get an Athena one up showcasing with its growing portfolio.
Scott new we were getting deperate for news and gave us something to piece together. How it is all going to play out, who knows, but it certainly does look like things are being done, and that the company is moving along.
I am excited to hear just exactly how these new pieces are going to fit together. We are still a ways off from record breaking revenue, but sounds like we are headed in the right direction... (fingers crossed)