CEA Industries Inc. (CEAD)

[Shortnlongs]

I have nothing to gain by the value dropping. I do not have this stock short and my intentions are not to support that position. I will not be buying back into this position at any discount unless my opinion changes. I recommend you do your own due diligence as I have no inside information but only what is available public and my own thoughts and experiences. Take what I have written below as nothing but entertainment and the value being no more than a grain of salt.

What you posted is well said but.... What you are doing is no different then someone else with a different prospective. I agree with you most part over the potential of a long investment 6-12-24 months from now as long as that is the intention of Surna. There is no doubt in my mind that I back with my money as I have followed this company for 6 months now that all is not perfect. The manipulation of the stock is a true deal and the lack of transparency is in my book a concern. You still have to remember that this is a pot company. It may not grow it or touch it but the company feeds that industry and if the "wrong" person is elected chief this deal is over quickly. From what I understand that these products are marketed to that industry only and without it no Surna.

Today here is a story I pieced together so far. The ownership of this company is a couple from Texas that owned a landscaping business who were "gardening" and formed the company Hydro Innovations to include selling products to support other gardeners. When the boom happened in Colorado they packed up and moved operations. In who knows how partnered with Tom Bollich who recognized the potential and jumped in. Tom added credibility and capital and put together the plan/executive team you have today. Company clicks along but not really booming like Tom hoped and realizes wrong place wrong time so he jumped ship and moved on to another deal - Agrisoft(ex Surna company which exited with Tom) is my guess. Toms cuts all ties by giving up his shares and forgiving all debt. All I can say is who gives up 3 MILLION bucks??? Why? Things are well, honestly real well but capital is a concern so they need help. Because company is 100% dependent on an illegal industry funding options are limited. Brings us today giving away shares of stock at a 85% discount among others to a hedge fund. I do not like it. It devalues my shares (couple million) and appears desperate to me.

Here are questions I ask myself.

Who owns the company?
It appears Brandy and Stephen Keen (Landscapers growing pot in Texas(legally?)capitalizing on green boom in Colorado) are majority stake holders.
The rest of the shares are divided among the executive team with a low float to us the investors and now a hedge fund.

Why did the ex-ceo bail and give up $$$$$3 Million$$$$$
I think Tom saw the risk and knew the exit plan of which he did not want to be involved. Where is Tom today? I think hanging out at Agrisoft and hoping no one remembers he was involved with this deal. Interesting read look at the deal Surna had with Agrisoft and how that played out.

Why no new CEO?
That is a good question.


What is the business plan?
I listened to the last conf call and came away with a few things that stuck in my head. Would not give projection of profits for next quarter or year.
Thankful of investors sticking it out with them and will work on value for them. The reflector and how it works but no real sales data or projection of deliveries or order placed to manufacture for production. I got a nervous vibe and that some answers to questions were way to vague for this format.


What is the exit strategy of the stake holders? Well the majority stake holders are the executive team and the Keens and now a hedge fund. When will they be able to sell? Toms shares which was the CEO were available a few months ago.
Are the rest of the shares able to be sold that are outstanding without restriction like Toms? That over 100 Millions shares.

What would happen if the feds remove green light and enforce states?
Game over. Stock worthless.

Who would lose the most if that happened?
The Keens and exec team including hedge fund.

Here are my thoughts.

I don't like that no real order/production/sales information was provided at the last conf call. This is important bottom line data. I don't like that the majority of the outstanding shares are held by exec team(which I can not find any good info for credibility and work experience other than Tae(pot lawyer) and Keens(pot growers from Texas) and can be sold I don't know when. I don't like this last play with stock transfer and sale.


They are playing both sides of the fence.
The need to get the price of this stock and attention to this company over the next few months is important. If pot stays legal game on and ride this pony home. If pot goes illegal stock price needs to be high enough and moving volume to let shares go and walk away with $$$$$.

I think shares are being sold now or will be shortly from inside.
I would. Think about it. When you have Millions of shares that is a chunk of potential cash at today's market. One in hand is worth two in the bush.
The thought of unknown of the future administrations plans got to have a factor. What today is worth Millions is worth nothing maybe in a year or less with speculation.

What would I do and how would I do it.
Sell 1/4 or 1/2 or all?
Cant hire a promoter (got caught once already and warned)
Give Million dollars or more in today's market of shares to a hedge fund to attract new investors to make volume and value to make window for partial or full exit if needed.

I just don't like the unknowns and somethings just don't add up.

Tom giving up all that money started it for me....He knows something.

No CEO... No mention of it ever. The CEO is important to a companies growth and development. Without one what future does this company hold. Is there something that a CEO would not want to be involved with? An agenda that is not forthcoming or in the best interest of the investors?

Conf call provided no good data. Talked about adding value to stock for investors.(themselves) . Heard Mr. Keen speak and was not impressed. He might have been stoned.

Stock manipulation. I have seen the shorts push it down but never a push to maintain or go up.

The number of press releases and social media is on the rise. Appears new marketing team and now a "paid" hedge fund.

The persons post that I am responding to is well educated and conveys messages well. To me not your average penny stock investor. My guess part of the inside.

I am out on this deal and on to another. I will continue to monitor as am curious how this plays out.

good luck to all


This post is my opinion only and not a manipulation in any way. Take for what it is and only that.

Do your own due diligence and please share your opinion.