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Friday, August 28, 2015 2:12:19 PM
I like that they're approaching social media influencers with coupon codes to market for them. In my opinion, they could get a lot out of hiring an assistant and making it their full-time job to approach podcasters and bloggers to sponsor and/or do guest and feature posts with. I've spoken with them about this and a few other practices that I'm sure they are considering or already implementing.
That said, we don't know how things are working underneath the hood. They may have more long-term plans, but they're still on their first month and probably working out kinks and trying to simplify/automate the fulfillment process. We should see the retail outfit scaling up over the course of the next year or so as they hammer out some of the processes and free up time/resources to develop new processes.
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