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'Star Wars' to take over Imax for a month

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starbuxsux   Wednesday, 08/26/15 04:07:37 PM
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'Star Wars' to take over Imax for a month
Aug 26 2015, 14:58 ET | By: Jason Aycock
The only "big" thing moviegoers are likely to see over the year-end holidays is Star Wars: The Force Awakens, as Disney (DIS +2.1%) sets an exclusive pact to take over every Imax (IMAX +1.5%) screen in North America (and most overseas as well).The deal applies to the first four weeks of the film's run, opening Dec. 18. It's unusual for Imax to set aside every screen this way, but the company had done it before, with the Hobbit movies in a 2011 deal.Rivals with Imax-friendly releases might feel the pressure. Warner's In the Heart of the Sea opens Dec. 11 and will get a week before the exclusive, and Fox's The Revenant opens Jan. 18 and then will try to claw into Imax screens against what might be a juggernaut.November's James Bond sequel Spectre and The Hunger Games: Mockingjay -- Part 2 will clear out of the big-screen format by mid-December

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