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How Coke teamed up with the most popular

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Pic Member Level  Friday, 08/21/15 02:24:20 PM
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How Coke teamed up with the most popular eSports game in the world

http://fortune.com/2015/08/21/coke-league-of-legends/

Quote:
Coca-Cola’s eSports partnership with Riot Games has paid off quite well for the soft drink maker in just a short time. According to internal Coke research, after one year of the partnership, Coca-Cola was the #1 non-video game brand associated with League of Legends, the most popular eSports game in the world with over 85 million players worldwide. Most importantly, this research showed that 70% of gamers believe this brand sponsorship is positive, and 97% of gamers have either a positive or neutral response.



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