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iPickle

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iPickle

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Friday, 08/21/2015 2:24:20 PM

Friday, August 21, 2015 2:24:20 PM

Post# of 240
How Coke teamed up with the most popular eSports game in the world

http://fortune.com/2015/08/21/coke-league-of-legends/

Coca-Cola’s eSports partnership with Riot Games has paid off quite well for the soft drink maker in just a short time. According to internal Coke research, after one year of the partnership, Coca-Cola was the #1 non-video game brand associated with League of Legends, the most popular eSports game in the world with over 85 million players worldwide. Most importantly, this research showed that 70% of gamers believe this brand sponsorship is positive, and 97% of gamers have either a positive or neutral response.

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