News out!!!
VAPESTICK Brand Launched in United States Through Traditional Retail Outlets by Electronic Cigarettes International Group
GRAND RAPIDS, Mich.--(BUSINESS WIRE)-- Electronic Cigarettes International Group, Ltd. (The “Company”) (OTCBB: ECIG) today announced that its VAPESTICK brand is being launched into 200 traditional small retail stores in the Northeast region of the US. The test will be supported with marketing and promotional programs designed to optimize in-store presence and activate trial.
“As stated in the quarterly conference call, one of our key growth drivers is to build the VAPESTICK brand through presence in traditional retail,” said Dan O’Neill, Chief Executive Officer of Electronic Cigarettes International Group. “The launch of VAPESTICK in the Northeast is consistent with this strategy and should help the Company grow the category profitability. The degree of success in this 200-store test will determine the speed of the roll out, and the potential of VAPESTICK in the US market.”
VAPESTICK has grown to become one of the most recognized brands in Europe with its distinctive black and chrome style designs and signature blue light tips. Its products are available both online and through thousands of retail outlets across United Kingdom and Europe. VAPESTICK was recently ranked number one in batch consistency and product delivery among the UK’s leading brands in an independent study initiated by the UK’s Department of Health.
