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Cable TV Viewer Numbers See Sharp Summer Decline
by Karl Bode
Wednesday Aug 19 2015 10:30 EDT
While the acceleration of cord cutting is a slow and steady affair, more worrying to the cable and broadcast industry is the sharp decline in cable TV ratings overall. According to the Wall Street Journal, many cable networks have seen double-digit rating dips this summer as users flock to Internet video options. Cable networks traditionally do ok in summer as they introduce new programming while the broadcast nets lean on reruns.
In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. Time Warner Inc.’s TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. Walt Disney Co.’s Disney Channel lost 19% of its audience, Comcast Corp.’s Bravo was down 23% and Viacom Inc.’s MTV fell 24%.
This is on the heels of a sharp, $60 billion dip in major broadcast company market capitalization after investors suddenly woke up to the possibility that cable (and mainstay outfits like ESPN) aren't actually immune to the threat of Internet video. Of course these viewership declines had already been hitting markets like children's programming hard for some time.
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Satellite, Telcos Have Worst Quarter Ever Thanks to Cord Cutting
by Karl Bode
Wednesday Aug 19 2015 08:40 EDT
The second quarter was the worst quarter in the history of television for traditional pay TV subscriber losses. Research firm MoffettNathanson estimated these quarterly losses at 556,000 subscribers.
The greatest deception men suffer is from their own opinions.
~ Leonardo da Vinci
