Top Shelf Brands Holdings Corp. (DKTS)

[loanranger]

HOUSTON, April 15, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCPK: DKTS), is pleased to announce that the company has received label approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) for its premium, erotic flavored Besado Oro Tequila.

The "Oro" fanciful name was chosen to replace "Anejo" so that the marketing of Besado Oro and Besado Platinum could be streamlined into a single edgy campaign. For those not familiar with Spanish, Oro means gold.
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Bull....and I should have noticed it before. It was obvious enough, that's for sure. What did that name change do to allow for the streamlining of the 2 products into a single edgy campaign?
It did diddly to make that possible and the serial deceiver never intended it to. What he was doing, and the reason he had to make up a goofy story to disguise it, was getting any suggestion that the tequila he called "Anejo" was an aged tequila off the bottle. Anejo means that the contents have been aged at least a year and from the label postings we saw this morning it appears that "Oro" is simply Silver with a dash of caramel coloring. And Silver is usually unaged tequila, or in rare cases tequila that has been aged for a very short time.


Hence the real reason for bye-bye "Anejo". Legally he couldn't call it that.

Attaboy Alonzo...almost fooled us again.