Muscle Pharm Corporation (MSLPQ)

[CWS1987]

Just a counter-theory:

Wynnefield publicly announced that they were taking a loss on MSLP to offset other gains. That would explain why they sold, while a desire to have the shares remain in the hands of another strong activist investor would explain why they sold to Consac, in particular.

You'll note that transaction took place more than one month ago, meaning that the run-up last week could well have been Wynnefield buying back in after the wash-sale time period ended. As Form 4's don't need to be filed for 10 days, we might have to wait another week or so to find out if any insiders or Wynnefield were buying.

As for your claim that they are switching to an MLM model, I have it on the authority of one of their senior retailing executives that that is not the plan. If they do go with an alternative selling plan, it would be more akin to practitioner sales (think Douglas Labs).