Ideal Power Inc (IPWR)

[tykundegex]

A snippit from the earnings call about IPWR getting into already-established markets:

One of the things that’s really unique and an advance of our technology is whatever development we do on the core applications really has broad leverage. So for example the demonstration that we’re doing outside of renewable energy that we’re about to get started here, where really as not sort of clean sheet of paper product, it's taking our existing product and making some modifications really leveraging a lot of the development that’s been done. The way we’re approaching this is we’re looking for those power conversion markets where we can, to a large degree, leverage the products we’ve already developed, add features, capability maybe change what the port configurations look like, improve the firmware that’s on them, the software control codes to leverage the capability of the hardware and look for those markets that really haven't had lot of innovation. So the approach would be to do a demonstration so we can generate real data on how the product operates and the technology operates in some of these traditional power conversion applications. And with this, having that data in hand, we really start to seek after partners, that we can go work with. And in the case of these more mature markets those relationships are much more likely to be a licensing relationship rather than us trying to bring a new product into a market that’s going to have lot of entrenched players. So if, for example if we were thinking about motor drives, rather than try and enter a market that’s dominated by folks like Rockwell Automation and Siemens and others with data demonstrating how our technology can work as a motor drive, it’s the ability to go get their interest to potentially license this technology for their own products because these are all markets that haven't seen the lot of innovation for a long time, where there would be a real interest if we can share all the capabilities of technology.

All of THAT opportunity is above and beyond the markets they're already addressing today, which IMO was already enough to make this a great investment.

Ideal Inside(TM)