Zalemark Holding Co Inc (ZMRK)

[$Pistol Pete$]

$ZMRK Zalemark Holding is Brewing Something Up (SIG. ZMRK)



It's not the Zales that's now part of Signet Jewelers Ltd. (NYSE:SIG), but rather Zalemark Holding Co. (OTCMKTS:ZMRK). ZMRK, however, is getting real interesting all the same.

Just so there's no misunderstanding, it should be made clear right off the bat that Zalemark Holding Co. (OTCMKTS:ZMRK) is at best a wildly speculative idea, and in no way at this time should be seen as an investment. It's purely a trade, and a risky one at that. On the other hand, risky or not, ZMRK is packing enough potential reward to merit a closer look from speculators who don't mind taking a long shot on the right setup.

Zalemark Holding Company is a jewelry designer and distributor. It's not to be confused with Zales jewelry stores, which is now part of Signet Jewelers Ltd. (NYSE:SIG). Zales, and other Signet Jewelers stores, are a multi-billion corporation, retailing (relatively) fine jeweler at malls all across America. ZMRK is a $1.75 million company that hasn't generated a bit of meaningful revenue since late-2013.

The wheels have been spinning for a while though, and the company has gotten back into the game as of the second quarter of this year. In early July Zalemark Holding told shareholders to look for triple-digit sales increases... although considering where ZMRK was a year earlier, that's not necessarily saying a lot.

Then again, other than the fact that the company has hit the proverbial throttle after a two-year hiatus, the trailing or projected numbers means nothing. This is about the stock's brewing action, and more specifically, the shape of the chart of ZMRK.

Take a look. After years of simply drifting lower on minimal volume, the market found reason to take an interest again in late June. Volume swelled, and better yet, it's stuck around. Although the stock's since pulled back under its 200-day moving average line (green), the 100-day moving average line (gray) seems to have stepped in as support, letting the market start to test the 200-day moving average line as a ceiling again. The next pop back above 200-day line at a $0.045 could be the one that catapults shares higher on a more permanent basis.



As was noted, it's just shot at a gain for the time being, not too far removed from something you'd find at a Las Vegas casino. If and when the story continues to unfurl though, the trade has the potential to morph into something more of an investment.

Whatever the case, it's time for traders to take notice.