Electronic Cigarettes International Group Ltd fka ECIGQ

[yeag1717]

speaking about price to sales ratio, can anyone explain to me why XXII (NYSE) tobacco company is trading at almost 21.5 price to sales ratio for this quarter. a pitiful 2.31 mill revenue with 1.29 mill loss and its trading on the NYSE at $0.71/share. i don't understand. last year they made a whooping 500k and were well in the 100 price to sales ratio. how can you justify a company with such little revenue valued so high in the marketplace and here we are at .63 price to sales ratio. the industry average for tobacco sector is around 4. this is ridiculous especially when people think getting back to $1 is a win. i'll start feeling better when/if we get back to immediate post split level. anything under $4 is just sad