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Re: 123414 post# 33155

Tuesday, 08/11/2015 11:57:35 AM

Tuesday, August 11, 2015 11:57:35 AM

Post# of 74838
But that is just gross sales - from the financials in 2014 - the entire year the gross margin was a negative $1. This was for selling at HEB, Fiesta, Dollar Store, etc...at a $19.99 - $24.99 sales price.

The most recent quarterly report is even more dismal, with a paltry <$800 in gross sales at an even greater negative margin - the company is literally giving the dolls away. Selling $850k to $1 million of gross sales at an even lower (~$17/doll) sales price will yield what kind of margin (if any)??

The company cannot even cover it's interest expense - how they intend to freeze the O/S without taking on additional convertible debt is a mystery to me.