The way I heard it they have targeted 12 specific retailers to partner with. Not that they currently have them. I would like to have heard who as well but I can see why they wouldn't say. Sounds like ecig pulled out of a lot of stores this first half of the year to refocus. That's great news. It's also interesting they've been actively pulling out of stores but still maintained a $12 million year. Sounds like very little of that came from US. Sounds like we should expect international growth, ecommerce growth, and if we get the distribution deals with the 12 in the U.S.- U.S. sales growth.
That call really setup the expectation for much more regular PR. These guys deliver on what they say.
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