Looks like the minutia is something that people can pile on. This statement,
We saw a need in the market for an all-natural, "non-caffeinated" health & wellness energy product that provides hours of long lasting energy without all of the caffeine and sugar,
can be used semantically to contradict HJOES first statement that no additional caffeine is added to the drink. It's not a non-caffeinated drink. It has caffeine, through other sources that have natural ingredients with caffeine.
Again, so what? The SP has been holding steady. There is some day trading on a tick or two and the chart is developing a nice base in the 222-25 range. All that matters is that HJOE solve a couple of their woes, continue to push the brand and not worry about the noise.
So far, so good.
