22nd Century Group Inc (XXII)

[linuspop]

I like the chart comparison of American Spirit vs Red Sun. Its effective. I know some of the crowd that smokes American Spirits and their rational is, as Henry put it in a cc, the "perceived health risk," being 100% tobacco, natural, and w/o the harmful fillers like ammonia etc.

Being owned by a multinational corp doesnt sit well with that type of American Spirit crowd, so advantage XXII on that front (although they may be turned off by a stock ticker on the labeling, but...). People may also think smoking flax paper may give them a boost of omega fatty acids :) Better than bleached paper.