I just don't believe we will be able to draw a cpm that high. I'd be very surprised if we had a cpm over 20 .
I think at first the goal just to sell about adds to cover cost of printing and paying longo.
I understand the math if we were to sell every page at full price, but we know that's not going to happen. Probably will see big discounts to sign long term, a few pages will be in house advertising , a few provided to toys r us(idk if they pay or we provide for free for carying our books).
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