MYCOM fka MYCO

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(BSNS WIRE) MYCOM Helping Mid-Sized Companies Move From `Web Art' to 'Web-S
MYCOM Helping Mid-Sized Companies Move From `Web Art' to 'Web-Smart'


Business Editors

CINCINNATI--(BUSINESS WIRE)--Sept. 25, 2000--MYCOM Group, Inc.
(OTCBB:MYCO)

If your business just has a website, that's "web art."
But when your website includes built-in applications that let
customers, suppliers and employees work together more effectively,
that's "web-smart."
MYCOM Group, Inc. is helping many small- and medium-sized
companies get web-smart with Internet applications that make them more
accessible to their customers and suppliers, and make their employees
more productive.
MYCOM Group CEO George Young said that over the last several
years, MYCOM has created more than 100 websites for both large and
small companies, and has assembled a top-flight team of applications
developers and communicators to add functionality and value to those
sites.
Young said that web-based applications can be designed to protect
company and client information, yet make it accessible 24-7 to those
who need it around the world. And unlike other technology companies
that can only build those applications, MYCOM Group provides complete
end-to-end training, support and promotion of the website's expanded
offerings.
"We know that many businesses haven't moved applications onto the
web because they think they won't be able to manage them, and
customers won't know how to use them," Young said. "MYCOM overcomes
that obstacle with complete solutions that start with technology, but
then add training, online help and extensive promotion of the new
applications to target audiences."
Young noted that Business Week and other national business
publications recently have spotlighted a major shift toward Web
applications among brick-and-mortar companies that need to produce and
sell their products and services faster and cheaper.
"We have already created over 100 e-Business applications for
major corporations using this approach," Young said. "Now we're
working to package this capability and provide pieces of it as
packaged solutions to smaller businesses."
One example of that trend is Comer Packaging, which provides
supply-chain support for major organizations. Mycom provided Comer
with a website (www.comerpkg.com) that included built-in links to
Comer's inventory control database. Mike Washington, President of
Comer Packaging, said the new applications give Comer access to global
markets, a tool to communicate changes quickly, and online access to
inventory data for Comer's customers.
"This capability has improved our internal efficiencies, customer
service processing and reduced our labor costs," Washington said.
"These integrated solutions have provided a competitive advantage for
our organization and directly generated more sales opportunities."
Another example is Goettsch International of Cincinnati, which
markets machinery parts and tools for the corrugated industry
worldwide.
To support Goettsch's key clients in Puerto Rico and South
America, MYCOM crafted a Web-based application intertwined with
database technology to effectively track, catalog and market parts in
three languages versus building and maintaining separate sites in each
language. A rotating banner on the website (www.goettsch.com) also
features Goettsch's service representatives, helping put a "face" on
the company to its faraway customer contacts.
Young said that MYCOM's emphasis on these opportunities is
accelerating with the creation of its Product Development Group, and
more focused management attention under MYCOM's new four-prong Diamond
Strategy for growth.
"One of our major growth initiatives is to package and roll out
some of these applications to a wider range of clients," Young said.
"We believe that this "web-smart" trend is just beginning, and
represents a major opportunity for MYCOM."

MYCOM Group

MYCOM Group provides end-to-end marketing, e-commerce and web
solutions through a complementary mix of services for large businesses
and organizations, serving an e-business market that industry analysts
project is growing at more than 50% per year. MYCOM was formed in 1991
to provide technical marketing and documentation services. The company
evolved to meet the changing needs of its clients by developing
capabilities in applications development, web-enabled applications,
database applications, corporate portals, online training,
instructional design and other e-business solutions. MYCOM is on the
web at www.mycom.com

--30--mjb/clv*

CONTACT: MYCOM Group, Inc.
Wayne Buckhout 513/352-5560 ext. 190
[e-mail]

KEYWORD: OHIO
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE INTERNET

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