They were tweeting all kinds of nonsense and some of it disingenuous and much of it butchered. Stopping was the best thing they could have done. Starting it and keeping it to branding and product is the best thing they can do now. Better yet, they can get their sh- straight and file the appropriate documents to the SEC and stop with the chest-thumping. Tall task. If they do it, fill in the blanks....
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