Fitbit Inc fka FIT

[TexasCU31]

I've been following FIT since the IPO and believe that this has a lot of room to run. FIT is in wearables, fitness, healthcare - all areas that are continuing to grow. They have a relatively low cost product that most people can afford compared to other technological consumer products. Their margins are high and they have a huge portion of the market. Of course margins and market share will go down but that happens to every great product. The one with the most market share early on usually wins if they continue to innovate.

One thing I wanted to track was sales growth. I read somewhere that a huge portion of Fitbits are bought on Amazon so I decided to do this -

I searched for Fitbit on Amazon. I then spent a long while counting and recording the amount of reviews for the Fitbit Flex and the Fitbit Charge for every day over the past few months. Here is what I found:

Avg Reviews Per Day in March (Flex and Charge combined)
49.87

Avg Reviews Per Day in April Flex and Charge combined)
46.56

Avg Reviews Per Day in May Flex and Charge combined)
46.16

Avg Reviews Per Day in June Flex and Charge combined)
71.63

Avg Reviews Per Day in July (Flex and Charge combined so far)
81.00

Of course these numbers are seasonal because people are more likely to use a Fitbit when the weather is nice. The good part about the Fitbit is it is at a great price point for gifting during the Winter holiday season so I see sales continuing to increase throughout the year.

I got tired of going back to previous months so I don't know the numbers earlier than March. I have a feeling that FIT will meet expectations at next earnings but projections for next quarter will be significantly higher and this stock will take off.