Here's the thing. Lets say the game changer is Costco. Cool. Now there is a product that no one knows about in a huge store. End result? A product that no one still knows about. Zzz
D'OH (slapping my head).
Costco would be awesome. Most shoppers there will try a nice, colorfully displayed alternative to Sparkling Ice - and once they try VitaminFizz even once - game over, it will be in their cart the next time for sure. repeat buyers - hence game changer.
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