Lots of pretenders like the HJOE energy have tried to take market share but most fail. Ole Git-R-Done energy shots aren't in the top 100 of best selling energy shots on Amazon - even with Larry giving shout outs. LOL! I guess most that think about high energy Larry isn't close to being the top of the list. Most think of Larry as a slovenly beer drinking redneck - hardly a great choice to endorse a energy drink. IG