Direct Response Financial Services (fka DRFL)

[Golden Cross]

Direct Response Financial Services Announces Sales Results for Direct2Own Division
Monday June 12, 8:30 am ET
For the Period March 15, 2006, through June 1, 2006, Direct2Own Receives Orders in Excess of $310,000
Direct2Own Continues Its Direct to Consumer Sales of Computers and Televisions


LOS ANGELES, June 12 /PRNewswire-FirstCall/ -- Direct Response Financial Services, Inc. (OTC Bulletin Board: DRFL - News), a leading provider of services and products to consumers underserved by the banking industry and credit markets, today announced that its Direct2Own division had received customer contract orders in excess of $310,000 for the period March 15, 2006, through June 1, 2006.
ADVERTISEMENT


The Company previously announced that as of January 15, 2006, its Direct2Own customer contract sales were equal to $180,000. By February 15, 2006, Direct2Own customer contract sales had increased to over $300,000. As previously announced, for the period of February 15, 2006, through March 15, 2006, Direct2Own had achieved additional customer contract orders in excess of $310,000. For the period March 15, 2006, through June 1, 2006, the Direct2Own division added an additional $313,000 in customer contract orders. Accordingly, since inception and within the last 9 months Direct2Own has achieved customer contract orders in excess of $900,000.

Customer contract orders do not always result in actual sales. Direct2Own recognizes an actual sale when a customer meets certain minimum criteria such as delivery of an acceptable form of payment and delivery of required documentation from the customer prior to shipment of a consumer electronic product. Actual sales are reported by the Company in its quarterly and annual reports filed with the Securities & Exchange Commission. Notwithstanding the above, Direct2Own benefits from any customer contract order since it establishes for the Company a customer profile that the Company may use in later direct response marketing campaigns.

Direct2Own continues to experience significant sales increases due to its marketing program through Internet and print media. Direct2Own sells computers and televisions to consumers with bad credit or no credit. Direct2Own provides the financing to its customers allowing them to acquire brand-name computers and televisions along with other consumer electronic products. Consumers purchasing products through Direct2Own enter into twelve month contracts paying twice a month or once a month for the purchase from Direct2Own. Direct2Own collects its payments via credit card, debit card or electronic funds transfer from checking accounts.

Direct2Own offers its products via tailored Internet landing and lead pages. Examples of these pages can be found at www.direct2own.com/3/dell_laptop_no_credit.html and www.direct2own.com/5/index.htm .

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net . To learn more about its pre-paid products please visit http://www.dcsmediacard.com . And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com .

Direct2Own enables individuals with no credit or sub par credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. In addition, Direct2Own functions as a platform to sell debit cards to its target customer group. Through Direct2Own, customers can acquire a Direct Card Services DCS Media Card MasterCard which enables them to make timely payments for purchased products. Further, Direct2Own offers a credit building service to customers on a monthly subscription basis.

Direct2Own products are currently marketed through ads on television, Internet, and print media. Orders are taken online and by phone. For more information please visit http://www.Direct2own.com .

The Company's full financial results can viewed in its 10K filing at www.sec.gov or www.nasdaq.com .

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.



Contact: Ms. Kelly McGugan
Direct Response Financial Services, Inc.
[e-mail]
[phone]