Monday, June 12, 2006 8:04:55 AM
According to CJ, it is:
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B22C645F8%2D6D1E%2D4AD4%2D9568%2D3872E017695....
"Here in Europe - and we believe soon in America - mobile marketing is everywhere . . . from mobile coupons to links to advertising in print and on consumer products," he said.
Mr. Jensen said that while today's article cited mobile marketing for giving "a hip new life" to bar codes, "NeoMedia has gone well past just scanning UPCs.
Our companies on both sides of the Atlantic have hundreds of successful programs now running for household-name brands and services, and will soon expand these to include the patented PaperClick technology, taking consumers and enterprises direct to specified content on the mobile Internet, anytime, anywhere."
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Martin Copus on the official launch of PC:
http://neom.com/news/nc/NDN_030806.pdf
"With all of the pieces of the puzzle in place, for the coming year the push is going to be on launching PaperClick into the market place on both sides of the Atlantic" Copus said. The company isn't letting any details out yet, but the mood is one of barely suppressed excitement."
All the Best, JP
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