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Tuesday, July 14, 2015 11:48:35 AM
Note the ex-dividend date and the date of record. To participate in the split, you must own the stock on the date of record, which means you must have bought the stock by or on the ex-dividend date. If you sell on the ex-dividend date, the person who buys your shares buys them with the additional stock. If you buy one day late, you pay a lower price, but you don't receive the stock split. In a reverse split, if you buy stock on the ex-dividend date you will pay a higher price for fewer shares, because the reverse split consolidated shares, so the price goes up.
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