Friday, June 09, 2006 4:46:49 PM
By Wireless Week Staff
June 7, 2006
http://www.wirelessweek.com/article/CA6341701.html
AskMeNow, a wholly-owned subsidiary of Ocean West Holding Corporation, says it has filed for a patent related to what it considers a unique method of generating projectable advertising revenue for mobile search.
The company says the patent application will bolster its growing reserve of intellectual property related to intelligent search and mobile advertising.
AskMeNow says the proprietary software that supports the AskMeNow mobile information platform, including its natural language interaction and search methodology, differentiates the company's technology from others in the increasingly competitive mobile search landscape.
"Access to consumer's mobile phones, the third screen, has become a highly visible and competitive market in recent months," said Darryl Cohen, AskMeNow CEO, in a statement. "A major land grab in mobile search and its technology has increased, and we believe our pending acquisitions and the filings we're putting in place will competitively position AskMeNow in the future."
The company previously announced a relationship with Rogers Wireless in Canada, from which it generates revenue through per-usage fees and 1-1 contextual mobile advertising sponsorships. Irvine, Calif.-based AskMeNow launched officially in November 2005
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