Monday, July 06, 2015 7:29:33 PM
PISCATAWAY TOWNS, NJ / ACCESSWIRE / July 6, 2015 / Mobile Broadcasting Corp., a subsidiary of Mobile Broadcasting Holding Corp. (OTC PINK: MBHC) successfully leveraged it's beta launch on iTunes Connect as the jumping off point to fuel the #WHOIAM movement and brand it as a highly visible global launch campaign for the WHIRLD application. The #WHOIAM movement embraces the international community in a celebration of the dignity of all people. The #WHOIAM movement challenges people to participate in an act of kindness, record themselves, and nominate friends to do the same within 24 hours or donate to a charity of the nominator's choosing. Ken Bland, Mobile Broadcasting Corp.'s CEO stated, "The Whirld platform is the place for celebrating diversity and demonstrating kindness."
WHIRLD is sourcing its substantial social media following, many of whom are some of the most influential music, fashion and sports bloggers on social media, to engage millions of young people to join WHIRLD and the #WHOIAM movement. The movement is in response to a surge in recent press coverage highlighting the importance of tolerance of differing values, and the belief in an inclusive global community. Whirld is encouraging all people to broadcast how proud they are of their distinct identities. A selection of the videos, comments, and images are being posted across social media on WHIRLD'S Twitter page here: https://twitter.com/whirldapp.
Ken Bland, Mobile Broadcasting Corp.'s CEO stated, "By spreading the word and leading the #WHOIAM MOVEMENT we are now able to work directly in partnership with the world's most influential young people and empower them to use the WHILRD application as their personal platform to define the future of MOBILE BROADCASTING and diversity in America."
We're offering a number of our most Influential participants permanent programming slots on WHIRLD's mobile broadcasting network to continue to tell their stories and ensure we engage with and migrate their users on a weekly basis to build a massive community of MOBILE BROADCASTERS. Currently we are focused on signing MOBILE BROADCAST distribution deals with some of today's largest online publishers and bloggers across all of the major digital content areas: fashion, style, technology, sports, and music.
The WHIRLD staff is working to ensure that everyone that participates in the #WHOIAM MOVEMENT is migrated to sign-up to pre-download the WHIRLD APPLICATION so they can formally play a role in the movement as it rolls out over the next few months. The Company is sending a "push-to-download" text message to everyone that uploads or comments on video messages or other content from the movement so they can easily download the WHIRLD application when it is out of iTunes Connect and the Google Play stores beta process.
WHIRLD has been aggressively making a number of high-profile moves in the digital content space recently, and a portion of the content that will eventually end-up on WHIRLD's MOBILE BROADCASTING NETWORK is currently being aired on a number of today's most popular outlets, including CNN, NPR, BBC NEWS, WIRED, the GUARDIAN, and the Huffington Post.
Alan Rambam, WHIRLD's CMO stated, "MBC's truly interactive mobile broadcasting experience is the ideal platform to transform today's infinite supply of user-generated, and, in some cases professionally-produced, programming into the most compelling and sought after mobile broadcasting content in the market. We have been working to migrate the viewers of a number of the most influential digital music, lifestyle and fashion properties that already have a combined reach of 30 MM+ eye-balls. Extending our efforts to now serve as the vehicle to lead the #WHOIAM Movement is a perfect fit with our long-term goal to be the largest MOBILE BROADCASTING NETWORK in the WORLD. If we are able to migrate just 10% of the viewing audience that WHIRLD already has access to today we will easily be the largest and most popular DIGITAL and MOBILE BROADCAST NETWORK on handsets today."
Viewing produced and user-generated video has become a defining social experience, and only WHIRLD is MOBILE and SOCIAL-FIRST.
http://www.morningstar.com/news/access-wire/ASW_Accesswire_430373MSN/mobile-broadcasting-corporation-and-whirld-are-emerging-as-the-vehicle-to-fuel-the-movement-for-millions-to-express-whoiam.html
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