Alkaline Water Comp Inc (WTER)

[Pantz]

RSIMS,

Welcome to the board, great that you indicated this is your first post. However, if you support Essentia, Core, and Aquahydrate why is your first post on WTER? Not to mention your account was made today, you make an account just to tell us we have competition?

Let's dig into that.

Essentia, are they privately owned or are they still a subsidiary of NextPath? I can't find that out definitively. They do appear to be privately owned. They do have a "brand team" do you mean these people? http://www.essentiawater.com/news/wp-content/uploads/EW_2015SoCalHydrationSpecialists_f.pdf?
All of whom I've never heard of.
Per the multi-million dollars of investment, are you referring to standard investment announcement like this: http://www.firstbev.com/2014/09/essentia-water-secures-private-equity-investment/ (of which no amounts are disclosed) .. can't see any financial statements either.
They are promoting a PH level of 9.5, considerably higher than WTER more in direct competition to another 'flashy' brand Aquahydrate (bottom)

Let's cover core natural: Another privately owned company "Co-founder Lance Collins, best known for creating billion dollar brands like FUZE® and NOS Energy® teamed up with Lukasz Gottwald, the highly acclaimed music producer, better known as Dr. Luke. "

That's all well and good, but they're not even in the same market with a ph level of 7.5. They do have a good co-founder with beverage experience though.

Finally Aquahyrdate: This one is marketed as an Alkaline but first and foremost I have to say this: "AQUAhydrate is privately owned by a multinational group of investors including Ron Burkle, Mark Wahlberg, and Sean Combs" -- do I get a free CD or concert tickets? Their website is a high powered marketing palooza with very little about the science of the water. There are indications of testing showing lower than advertised ph levels..I struggle with the integrity of this brand.

Thanks for bringing these other companies to the forefront; As I've stated, I think Essentia and Aquahydrate are marketing/media tests to see if they can get a foothold with VERY high promoted PH levels. Core is just above the acidic level and is targeting a very different segment.

PLENTY of room here for WTER

-Pantz