Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

IMO, this is text book marketing, when it comes to conveying trustworthiness to potential consumers.

https://bpisports.com/

Apart from third party seals of quality verification, endorsements and sponsorships convey trustwortworthiness as well....however, sometimes less is more than enough, and sometimes less is more.

IMO, Musclepharm is trying to overextend, and it might backlash financially and in the effectiveness of marketing.

I believe that the secret to Musclepharm's initial success was it's focused brand identity and it's roots in the ufc and nfl.